With no formal training, the Basque designer opened his first boutique in nearby San Sebastián in 1919, followed by stores in Madrid and Barcelona. Listing everything from raincoats to black stockings, plus the most luxurious fabrics and colour combinations, Vreeland credited designer Cristóbal Balenciaga for creating the future of fashion.īefore he was lauded as one of the greatest designers of the 20th century, Balenciaga grew up in a small village in the Gipuzkoa region of Spain, with his widowed mother who worked as a seamstress to get by. He was the beginning of everything, everything that is news – forever,” said legendary fashion editor Diana Vreeland. The luxury fashion house has had many reincarnations since its visionary designer retired 50 years ago.
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